altFund
A dynamic, whimsical and fun brand and website
altFund is an award-winning fundraising and partnerships training and mentoring programme for civil society leaders in Asia, Africa, and Latin America seeking a values-based approach to fund their impact, diversify income, build better partnerships, and move past financial resilience towards sovereignty.
For a programme of this depth and ambition, we created a brand that feels dynamic, optimistic, and full of possibility. The outlined text suggests a space to shape ideas, tell stories, and build something of your own. The geometric patterns reflect the coming together of individuals and communities, forming something vibrant, collective, and alive.
Our work spans a full brand ecosystem: logo, pattern and iconography, website, and workbooks with the system designed to evolve alongside the programme itself.
“We started working together five years ago with a few pieces of creative work. This grew into a whole brand review, including a new logo design, a new website, and course workbooks. It's been great to have Pam supporting us on this journey!”
Craig Pollard
