Slay My Day
Designing a Wedding Directory That Feels Like a Dream
This project was all about creating a go-to destination for couples planning their perfect day. As a wedding directory for Aotearoa, the platform brings together handpicked vendors, venues, and inspiration—making it easy to search, compare, and connect.
I was brought on to craft the full visual identity, from the elegant, pared-back logo to a cohesive and sophisticated brand direction. I also designed the clean and intuitive website layout (built in collaboration with The New Black), created printable planning tools and checklists, and produced sleek promotional videos for social media.
The overall feel is refined, minimal, and high-end—designed to resonate with modern couples and elevate every touchpoint of their wedding planning journey.
““Pam has an incredible vision with design & brands. Her ability to deliver on the brief every time eliminates the stress when outsourcing design work. I feel she is part of my team and always has our best interests at heart.”
Haley Kelly - Founder of Slay My Day
