This Way Up
A grounded and joyful brand refresh for This Way Up
This project was a complete overhaul of This Way Up’s existing brand, which had become dated and no longer reflected the depth or impact of their work. As a not-for-profit delivering accessible, evidence-based mental health programs, it was essential that their identity felt safe, supportive, and empowering.
We reimagined the brand with a fun, approachable, and dynamic look. The new colour palette evokes calm, trust, and energy. From a brand new website to postcards and pull-up banners (with more to come!), this refreshed identity now speaks to its target audience with clarity and compassion.
BEFORE
AFTER
“Working with Pam on our website revamp was such a great experience. She understood our brand's vision and identity and produced a new design that is modern, engaging, and warm. Pam has been so easy to work with, super responsive, full of great ideas, and patient with our requests. Highly recommend!”
Alex Harmon, Communications Team, THIS WAY UP
