The goal is to tell a story, your story.
Unique Branding & Logos
It begins with a conversation where we discuss your story. We talk about how you want people to feel when they interact with your brand and your brand values. Once we have a clear direction, you can trust me to bring your brand to life.
Your Brand, Your Story
Our goal is to develop a brand universe that resonates with your ideal customer. We aim to showcase your unique selling points and brand identity. This is achieved through the creation of a distinctive logo, carefully chosen brand colors, fonts, complementary graphics, patterns, illustrations, and more!
Maintaining consistency is key when it comes to successful branding. By ensuring that your brand image remains consistent and dependable, you can establish trust among your target audience.
Step-by-step
In-depth discussion about your organisation, your values, the company name and your goals.
I will do some market research, sketches and create 3 logo & brand directions for you to choose from.
I always include at least 1 round of revisions. We can discuss which direction you prefer and make adjustments if needed.
Once it is perfect I prepare all the files you’ll need for print and web.
Then we can build out your brand, creating stationary, social media templates, website, brand guidelines or whatever you might need.
“Pam, you are a GENIUS! You made me gasp out loud, it's beautiful and so well thought through. Thank you again for making me feel like an accomplished queen”
— Noha B.
Hot tips to creating a stand-out brand
Be Authentic
Infuse your brand with humour or quirkiness that genuinely reflects who you are. Find a tone of voice that fits your style— not just your industry. Authenticity builds trust and relatability, and when you stay true to yourself, people will connect with you on a deeper level.
Tell your story
Humans are wired to remember stories. It’s why a compelling narrative can linger far longer in our minds than facts or figures ever will. For your brand to truly resonate and cut through the noise, it needs more than just a logo or a tagline— it needs a story. A story that captures your audience’s attention, evokes emotion, and leaves a lasting impression.
Hire a Photographer
Say goodbye to stock images and hello to personalised photography! Investing in custom visuals will make a world of difference for your audience. They'll instantly recognise the authenticity and feel more confident in what you have to offer.
Frequently asked questions
Have more questions? reach out and I will answer as soon as possible.
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No problem, reach out and I will help you get started. I will walk you through the steps and ensure you don’t feel overwhelmed or lost.
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Not to worry, I've got you covered. In addition to helping clients develop their brand, I also provide support in creating various collateral:
Website
Flyers & Brochures
Annual Report
Catalogue Design
Template Design
Illustrations
Infographics
Email Signature
Social Media Templates
Building Signage
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Yes! We can discuss your vision but if you have any sketches this often helps more things along quicker.
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Budget is always a tricky question. It really depends on the brief and the scope of the project. Reach out and I can send through a detailed quote.
For the most part I can meet most budgets. There are ways we can reduce costs if needed.
The bigger your budget the more we can spend time on research, idea development and refinement.
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Typical brands and logos go for 3-6 weeks. If you need it urgently let me know, I do typically charge a rush fee but happy to discuss.
Timing is greatly impacted on how quickly you make decisions and answer my questions.
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No problem, I will send through an invoice with a local bank account for you to transfer the money easily – without overseas fees.
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This of course depends on where you are based.
If you are in the Americas it can work quite well. Your afternoon is my morning. This means I get all the feedback in the morning and by your next morning you have a new proof to review.If you are in Europe and most of Africa our times are almost opposite so this can be tricky. I am happy to occasionally discuss out of office hours but videos tend to work well to help communication along.
Past Branding Projects
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AetV
BRANDING, PRINT, MERCH, WEBSITE, SOCIALS
A dynamic and authentic brand and website for a mortgage broker. Viet and Ariane are two fun, quirky and out of the box mortgage brokers and we wanted their brand to represent their essence authentically whilst also keeping it professional. -
Slay My Day
BRANDING, PRINT, WEBSITE, SOCIALS
Designing a wedding directory that feels like a dream. This project was all about creating a go-to destination for couples planning their perfect day. As a wedding directory for Aotearoa, the platform brings together handpicked vendors, venues, and inspiration—making it easy to search, compare, and connect. -
altFund
BRANDING, PRINT, WEBSITE
A dynamic, whimsical and fun brand and website. For a programme of this depth and ambition, we created a brand that feels dynamic, optimistic, and full of possibility. The outlined text suggests a space to shape ideas, tell stories, and build something of your own.