My Services
Our collaboration begins with a conversation where we establish the desired tone, vibe, and aesthetic that align with your target audience and business values. Once we have a clear direction, you can trust me to develop and implement the agreed-upon elements to bring your brand to life.
Whatever your project, the goal is to tell a story, your story.
Brands
Our goal is to develop a brand universe that resonates with your ideal customer. We aim to showcase your unique selling points and brand identity. This is achieved through the creation of a distinctive logo, carefully chosen brand colors, fonts, complementary graphics, patterns, illustrations, and more!
Maintaining consistency is key when it comes to successful branding. By ensuring that your brand image remains consistent and dependable, you can establish trust among your target audience.
WHAT YOU CAN EXPECT
In-depth discussion about your organization, your values, the company name and your goals.
I will do some market research, sketches and create a few logo & brand directions for you to choose from.
I always include at least 1 round of revisions. We can discuss which option you prefer and make slight adjustments to perfect it.
Once finalized I then build out your brand, creating stationary, social media templates, and of course your brand guidelines.
“Pam, you are a GENIUS! You made me gasp out loud, it's beautiful and so well thought through. Thank you again for making me feel like an accomplished queen”
— Noha B.
Get in touch to start your brand journey.
“Brand – a person’s gut feeling about a product, service or organization”
- Marty Neumeier
Website
Having a website is crucial and an incredibly powerful tool in informing and selling your product/services. It is a great opportunity to share your story in an engaging and informative way and to build a strong connection with your audience.
Making sure that your website provides a great user experience is important. We'll work together to ensure that your call to action is clear as day, so visitors know exactly what to do. And we'll make sure that your website reflects the awesome personality of your brand.
I typically work with Squarespace and Wix. For more complex sites that require more customization I work with the awesome team at The New Black.
WHAT YOU CAN EXPECT
I always like a good chat! We start by discussing your website goals, call-to-actions and structure.
Then I build out a wireframe to confirm homepage flow and a sitemap for overall site structure.
Next I create 2 homepage design options for you to choose from. Both aligning with your brand.
Once confirmed we build the homepage and the rest of the site in the same style.
We then fine tune desktop & mobile mode and ensure we have all the necessary SEO for it to rank on google!
I walk you through your site and show you how to make simple updates yourself. No need to hire a designer to just change a sentence or change an image.
"Pam was wonderful to work with! She was highly knowledgeable, efficient and always stuck to deadlines. She took the time to understand what I was looking for in my website and worked with me when I wanted changes etc. Her expertise in both website building and logo creation was evident in the end product of my website. I'm super pleased with the outcome and would 100% recommend Pam to anyone looking to create a clear, beautiful and user friendly website!"
— Elzaba, Anderson, Therapist
Get in touch so we can start your website!
Do you have a website but think it needs improving?
I offer website audits. I will go through your site and assess the messaging, brand, imagery, user flow and experience and let you know what changes I would recommend.
Hot tips to stand out!
Copywriter
Why not consider bringing on board a talented copywriter? They have an incredible knack for telling your story in a way that truly represents you and your brand. Plus, they're pros at optimizing your SEO to help you stand out.
Photographer
Say goodbye to stock images and hello to personalized photography! Investing in custom visuals will make a world of difference for your audience. They'll instantly recognize the authenticity and feel more confident in what you have to offer.
Target Audience
Let's talk about your ideal client – who are they? Get super specific and imagine their likes, dislikes, and where they hang out. Designing and communicating with this target audience in mind will ensure your message hits the bullseye every time.
Do you need more?
Not to worry, I've got you covered. In addition to helping clients develop their brand, I also provide support in creating various accompanying documents, including but not limited to:
Annual Report
Catalogue Design
Template Design
Illustrations
Email Signature
Social Media Templates
Building Signage
“People don’t fall in love with corporations, they fall in love with personalities”
- Yo Santosa